Impacts of Corporate Social Responsibility on the Links between Green Marketing Awareness and Consumer Purchase Intentions
This study examines the mediating roles of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Data was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program v...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/21788/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdf https://eprints.ums.edu.my/id/eprint/21788/ https://doi.org/10.1016/S2212-5671(16)30123-X |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
https://eprints.ums.edu.my/id/eprint/21788/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdfhttps://eprints.ums.edu.my/id/eprint/21788/
https://doi.org/10.1016/S2212-5671(16)30123-X