Green product purchase intention: impact of green brands, attitude, and knowledge
Purpose The purpose of this paper is threefold: to assess the impact of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention; to investigate the influence of green brand knowledge on consumers’ attitude toward green brands;...
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| Format: | Article |
| Language: | English |
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| Online Access: | https://eprints.ums.edu.my/id/eprint/21390/1/Green%20product%20purchase%20intention%20impact%20of%20green%20brands%2C%20attitude%2C%20and%20knowledge.pdf https://eprints.ums.edu.my/id/eprint/21390/ https://doi.org/10.1108/BFJ-06-2016-0295 |
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