Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention

This research aims to assess the correlations between awareness of green marketing, corporate social responsibility (CSR), product image, corporate reputation and consumer purchase intentions toward green products. A self-administered questionnaire was utilized for data collection among a set of 250...

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Bibliographic Details
Main Authors: Norazah Mohd Suki, Norbayah Mohd Suki
Format: Book Chapter
Language:English
Published: 2017
Online Access:https://eprints.ums.edu.my/id/eprint/20059/1/Correlations%20between%20awareness%20of%20green%20marketing.pdf
https://eprints.ums.edu.my/id/eprint/20059/
https://doi.org/10.4018/978-1-5225-2331-4.ch010
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