Green product purchase intention: impact of green brands, attitude, and knowledge.
Purpose: The purpose of this paper is threefold: to assess the impact of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention; to investigate the influence of green brand knowledge on consumers’ attitude toward green brands;...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2016
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/21729/1/Green%20product%20purchase%20intention.pdf https://eprints.ums.edu.my/id/eprint/21729/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|