Predicting consumer green product purchase attitudes and behavioral intention during COVID-19 pandemic

• Main Authors: Chen, Xia, Rahman, Muhammad Khalilur, Rana, Md. Sohel, Gazi, Md. Abu Issa, Rahaman, Md. Atikur, Nawi, Noorshella Che
• Format: Article
• Published: Frontiers Media 2022
• Subjects: BF Psychology
• Online Access: http://eprints.um.edu.my/33457/

This work has aimed to investigate the consumers' green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia. Data were analyzed using the partial least square method. The findings revealed that fea...