Consumers' intention to purchase green product: Moderation effects of gender, age, income and education

Climate change has become a global concern prior to the irresponsible human activities and development whereby previous research has shown that environmental issues and problems had psychologically influenced consumers' attitude and behaviour.This paper aims to generate a profile of prospective...

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Bibliographic Details
Main Authors: Mohamad Azizan, Syaidatina Akila, Mohd Suki, Norazah
Format: Conference or Workshop Item
Published: 2013
Subjects:
Online Access:http://repo.uum.edu.my/8760/
http://www.icois2013.uum.edu.my/
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