Green Awareness Effects on Consumers Purchasing Decision: Some Insights from Malaysia.
Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Sains Malaysia
2013
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| Online Access: | https://eprints.ums.edu.my/id/eprint/21728/1/Green%20Awareness%20Effects%20on%20Consumers%20Purchasing%20Decision.pdf https://eprints.ums.edu.my/id/eprint/21728/ |
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