Green product purchase intention: impact of green brands, attitude, and knowledge.
Purpose: The purpose of this paper is threefold: to assess the impact of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention; to investigate the influence of green brand knowledge on consumers’ attitude toward green brands;...
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Format: | Article |
Language: | English |
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Emerald Group Publishing Limited
2016
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Online Access: | https://eprints.ums.edu.my/id/eprint/21729/1/Green%20product%20purchase%20intention.pdf https://eprints.ums.edu.my/id/eprint/21729/ |
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