Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions

This study examines the mediating roles of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Data was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program v...

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書誌詳細
主要な著者:	Norazah Mohd Suki, Norbayah Mohd Suki, Nur Shahirah Azman
フォーマット:	論文
言語:	English
出版事項:	Elsevier 2016
主題:	HF Commerce
オンライン･アクセス:	https://eprints.ums.edu.my/id/eprint/21428/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdf https://eprints.ums.edu.my/id/eprint/21428/ https://doi.org/10.1016/S2212-5671(16)30123-X
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