Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions
This study examines the mediating roles of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Data was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program v...
Saved in:
Main Authors: | Norazah Mohd Suki, Norbayah Mohd Suki, Nur Shahirah Azman |
---|---|
Format: | Article |
Language: | English |
Published: |
Elsevier
2016
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/21428/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdf https://eprints.ums.edu.my/id/eprint/21428/ https://doi.org/10.1016/S2212-5671(16)30123-X |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Impacts of Corporate Social Responsibility on the Links between Green Marketing Awareness and Consumer Purchase Intentions
by: Norazah Mohd Suki, et al.
Published: (2016) -
Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention
by: Norazah Mohd Suki, et al.
Published: (2017) -
Green awareness effects on consumers’ purchasing decision : some insights from Malaysia
by: Norazah Mohd. Suki
Published: (2013) -
Determinants of consumers’ purchase intentions of organic vegetables: some insights from Malaysia
by: Norazah Mohd Suki
Published: (2017) -
Modeling the determinants of consumers' attitudes toward online group buying: do risks and trusts matters?
by: Norazah Mohd Suki, et al.
Published: (2017)