A study of factors influencing green purchase intention among consumers in Selangor
This research aims to investigate the relationship between the factors and green purchase intention among consumers in Selangor. It is vital for firms of green products to have a greater impact to attract the consumers and understand the consumer purchase intention. I picked this topic because this...
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2023
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Online Access: | http://eprints.utar.edu.my/6285/1/202306%2D31_EVA_LAI_MAY_WAH_EVA_LAI_MAY_WAH.pdf http://eprints.utar.edu.my/6285/ |
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