The role of religious knowledge in influencing the attitude of Muslim consumers in spending among UiTM Dungun students / Noramni Mohd Azhar

• Main Author: Mohd Azhar, Noramni
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Food industry and trade. Halal food industry. Certification; Manufacturing industries; Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/76388/1/76388.pdf; https://ir.uitm.edu.my/id/eprint/76388/

Throughout the eyes of a Muslim consumer, halal foods and beverages have been produced following the criteria of Sharia law. Whenever an item is appropriately manufactured according to the Holistic Halal Assurance Management System, it symbolises cleanliness, quality, and safety for non-Muslim consu...