Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam

• Main Author: Shahrul Nizam, Nadzirah Idayu
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Religious ceremonies, rites, etc.; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/75905/1/75905.pdf; https://ir.uitm.edu.my/id/eprint/75905/

A pre-need funeral service is an indispensable industry in society as it facilitates bereaved families to make the necessary arrangements when death occurs in the family. Not much had been studied on Islamic pre-need funeral plan previously despite the necessity of the service. Therefore, this study...