Consumer intention to purchase toward halal product: a study on non-muslim consumer intention to purchase toward chicken halal product / Farhana Ab Kasim
The prime objective of this study is to examine the dimensionality of price satisfaction. A total of 174 consumers from Putatan, Sabah were taken as respondents. The results as analyzed by frequency distribution, descriptive statistic and validity and trustworthiness. The findings indicated that con...
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Main Author: | Ab Kasim, Farhana |
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Format: | Student Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/72039/1/72039.pdf https://ir.uitm.edu.my/id/eprint/72039/ |
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