A study on customer satisfaction towards seminar package offered by Hotel Seri Malaysia Sungai Petani / Azlina Ahmad

• Main Author: Ahmad, Azlina
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Management. Industrial Management; Planning. Business planning. Strategic planning; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Consumer complaints. Complaint letters
• Online Access: https://ir.uitm.edu.my/id/eprint/58961/1/58961.pdf; https://ir.uitm.edu.my/id/eprint/58961/

This study will focus on measuring customer satisfaction towards seminar package offered by Hotel Seri Malaysia Sungai Petani where it will help the hotel to identify customer level of satisfaction in order to improve or at least maintain it through recommendation suggested by the researcher. This...