Relationship between service quality and customer satisfaction in outdoor services activities: a case study of Rentas Adventure Group / Nurul Hasanah Abdul Razak

• Main Author: Abdul Razak, Nurul Hasanah
• Format: Student Project
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Consumer complaints. Complaint letters
• Online Access: https://ir.uitm.edu.my/id/eprint/59953/1/59953.pdf; https://ir.uitm.edu.my/id/eprint/59953/

The aim of this is identify the relationship between service quality and customer satisfaction in the outdoor activities service which was provided by Rentas Adventure Group. The SERVQUAL model was adopted to measure the service quality provided which contributes to customer satisfaction. Questionna...