Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar

• Main Author: Omar, Nor Hashimah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2005
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Consumer complaints. Complaint letters
• Online Access: http://ir.uitm.edu.my/id/eprint/22361/1/PPb_NOR%20HASHIMAH%20OMAR%20M%20BM%2005_5.pdf; http://ir.uitm.edu.my/id/eprint/22361/

It is important for the industrial marketer to understand and effectively manage the process of complaining behavior in which dissatisfied buyers typically engage. By better managing this process, marketers can improve customer loyalty and prevent buyers from undertaking further complaining behavior...