Consumer intention to purchase toward halal product: a study on non-muslim consumer intention to purchase toward chicken halal product / Farhana Ab Kasim

• Main Author: Ab Kasim, Farhana
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Islam; Halal food; Economics; Macroeconomics; Entrepreneurship. Risk and uncertainty; Malaysia; Population research; Consumers. Consumer demand. Consumption; Consumer complaints. Complaint letters; Sociology of knowledge; Community development. Rural development
• Online Access: https://ir.uitm.edu.my/id/eprint/72039/1/72039.pdf; https://ir.uitm.edu.my/id/eprint/72039/

The prime objective of this study is to examine the dimensionality of price satisfaction. A total of 174 consumers from Putatan, Sabah were taken as respondents. The results as analyzed by frequency distribution, descriptive statistic and validity and trustworthiness. The findings indicated that con...