Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly

This research focuses on three dimensions of the hotel website's perceived values towards behavioral loyalty among baby boomers due to a common perception that they are eager to embrace new technologies. The baby boomers are considered one of the industry's most competitive business segmen...

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Bibliographic Details
Main Authors: Bibit, Nur Syahira, Zulkifly, Muhammad Izzat
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/67505/1/67505.pdf
https://ir.uitm.edu.my/id/eprint/67505/
https://www.jthca.org/
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