Exploring Relationships between Destination Brand Equity, Satisfaction, and Destination Loyalty: A Case Study of Mongolia / Odonchimeg Myagmarsuren and Ching-Fu Chen

• Main Authors: Myagmarsuren, Odonchimeg, Chen, Ching-Fu
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2011
• Subjects: Travel. Voyages and travels (General); Travel and state. Tourism; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/44423/1/44423.pdf; http://ir.uitm.edu.my/id/eprint/44423/; https://www.jthca.org/

There has been growing interest among researchers in knowing the concept of the customer-based brand equity (CBBE) model which is widely applied in marketing research. In this study, the researchers made an attempt to apply the concept of customer-based brand equity as a tourism destination (CBBETD)...