Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly

• Main Authors: Bibit, Nur Syahira, Zulkifly, Muhammad Izzat
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
• Subjects: Travel and the state. Tourism; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Quality control
• Online Access: https://ir.uitm.edu.my/id/eprint/67505/1/67505.pdf; https://ir.uitm.edu.my/id/eprint/67505/; https://www.jthca.org/

This research focuses on three dimensions of the hotel website's perceived values towards behavioral loyalty among baby boomers due to a common perception that they are eager to embrace new technologies. The baby boomers are considered one of the industry's most competitive business segmen...