A study of purchase intention of private label brands [PLBs] : the hypermarket perspective / Nur Hazirah Mohammad Yatim

• Main Author: Mohammad Yatim, Nur Hazirah
• Format: Research Reports
• Language: English
• Published: 2022
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/64813/1/64813.pdf; https://ir.uitm.edu.my/id/eprint/64813/

Nowadays, the income are effected toward the economy pressure, the consumer are starting to make changes in their buying behavior. Since Private Label Brands (PLBs) are offering lower price compare to national brands, consumer started to purchase PLBs to manage their expenses. The purpose of this re...