A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor

• Main Author: Md Noor, Muhamad Najib Fahmi
• Format: Student Project
• Language: English
• Published: Universiti Teknologi Mara Perlis 2020
• Subjects: Marketing; Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/32270/1/32270.pdf; http://ir.uitm.edu.my/id/eprint/32270/

The research examines the direct effects of brand image, price, trust, and value on consumers' purchase intentions. Thus, it gives effect to some institutional and the organization regarding to the purchase intention the customers. Researcher has use questionnaire as the instruments to collect...