Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid

• Main Authors: Mohamed Sapari, Jamal, Hamid, Mohamad Haikal Syamir
• Format: Student Project
• Language: English
• Published: Faculty of Administrative Science and Policy Studies 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/14923/1/PPb_JAMAL%20MOHAMED%20SAPARI%20AM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/14923/

The study seeks to identify the determinants of hypermarket selection decision. A sample 315 customers at Mydin MITC Hypermarket, Ayer Keroh, Melaka had been selected for this study. The findings showed that the independent variables or factors that support the researchers’ hypothesis are variety of...