A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali

• Main Authors: Abdullah, Aznita Aishah, Ali, Marlina Mohd
• Format: Student Project
• Language: English
• Published: 2001
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/33394/1/33394.pdf; http://ir.uitm.edu.my/id/eprint/33394/

Food, means 1 'substance taken in to maintain life and growth'. It is something that every living thing needs in order to live and gains energy. In the past, people hunt and eat anything that can be eaten to be able live. But nowadays, people are able and afford to choose their own food....