Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: the mediation role of customer engagement / Viviana Awing Epoi
This article is about how customer engagement plays a role between social media analytics practices (SMAP) and business performance. The reason why I am choosing this article is that I want to know how the relationship between SMAP and business performance works. Next, I also want to know whether th...
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| Format: | Book Section |
| Language: | English |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/64740/1/64740.pdf https://ir.uitm.edu.my/id/eprint/64740/ |
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