Service quality and consumer perception on retail banking facilities and employees’ courtesy in Malaysia and New Zealand

• Main Authors: Abdullah, Moha Asri, Abd. Manaf, Noor Hazilah, Ahsan, Kamrul, Azam, S. M Ferdous
• Format: Article
• Language: English
• Published: EUSEUR Pulishing 2014
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/38712/1/EJSSER_Published_August_2014.pdf; http://irep.iium.edu.my/38712/; http://euser.org/ejser/EJSER_August%202014%20Nr.2%20Vol_1.pdf

Service quality and consumer perception are the issues being focused solicitously by the business community today. With the expansion of the banking sector and extensive market formation, scopes of different acuity and satisfaction level for consumers seem to impose a mingle game of their perception...