A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan

• Main Author: Ab. Manan, Rafida
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Social aspects. Social marketing; Marketing; Market segmentation. Target marketing; Management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/60319/1/60319.pdf; https://ir.uitm.edu.my/id/eprint/60319/

This research has been conducted to examine the domestic tourists awareness towards Malaysia Tourism Promotion Board advertisements within Klang Valley area. It has been measured by looking at domestic tourists whether they are aware or not about the advertisements. Among the major issues analysed a...