Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]

• Main Authors: Abdul Manan, Hasman, Ariffin, Shahira, Ratul Maknu, Tengku Sharifeleani, Zakaria, Fatin Nabilah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Shah Alam 2020
• Subjects: Market segmentation. Target marketing; Theory. Relation to other subjects; Advertising campaigns
• Online Access: http://ir.uitm.edu.my/id/eprint/34891/1/34891.pdf; http://ir.uitm.edu.my/id/eprint/34891/; https://jibe.uitm.edu.my/index.php/en/june-2020

Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing on...