Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi

• Main Authors: Dahari, Mohd Azif Fahmi, Zuhairi, Nurul Adibah Izza
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/26769/1/PPb_MOHD%20AZIF%20FAHMI%20DAHARI%20%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/26769/

This research aims to identify the predictor of consumer preferences in choosing international luxury apparel among generation Y from the perspective of the university students. A total of 150 students took part in this survey. The study found that fashion style has the strongest predictor towards i...