A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar

• Main Author: Nizar, Nuranisah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Marketing; Market segmentation. Target marketing; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/34776/1/34776.pdf; http://ir.uitm.edu.my/id/eprint/34776/

This study aims to study on the convenience store attributes in influencing consumers’ patronage intention specifically at petrol station. 5 Service Convenience elements such as Access Convenience, Decision Convenience, Benefit Convenience, Transaction Convenience and Post Benefit Convenience were u...