Consumer’s attitude of halal certified product / Norhidayu Hut

• Main Author: Hut, Norhidayu
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); HF Commerce; Marketing; Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia; Research; Statistical methods
• Online Access: https://ir.uitm.edu.my/id/eprint/62248/1/62248.pdf; https://ir.uitm.edu.my/id/eprint/62248/

The title of this study is “To Determine Consumer Attitude of Halal Certified Product”. The chosen study was located in Negeri Sembilan which is a micro industries organization. The purpose of this study is to determine consumer attitude of halal certified product among customer Warisan Nismilan Foo...