Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]
Brand awareness is a company’s competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In today...
محفوظ في:
المؤلفون الرئيسيون: | Jangga, Rohani, M Ali, Norlina, Shahwir, Siti Farrah, Kamarolzaman, Noraishah, Mohd Hatta, Hazieqa Syabilla |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
UiTM Cawangan Johor
2020
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الموضوعات: | |
الوصول للمادة أونلاين: | http://ir.uitm.edu.my/id/eprint/43093/1/43093.pdf http://ir.uitm.edu.my/id/eprint/43093/ https://insightjournal.my/ |
الوسوم: |
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مواد مشابهة
-
Impact of brand awareness, brand equity and brand slogan
towards product advertisement: A case study in advertising
industry / Rohani Jangga ...[et al.]
بواسطة: Jangga, Rohani, وآخرون
منشور في: (2019) -
To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta
بواسطة: Mohd Hatta, Hazieqa Syabilla
منشور في: (2018) -
A study of brand awareness, brand equity and brand slogan towards advertisement a case study: Superlilo Sdn Bhd / Hazieqa Syabilla Mohd Hatta
بواسطة: Mohd Hatta, Hazieqa Syabilla
منشور في: (2018) -
A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
بواسطة: Kamalludin, Mohd Naguib Ainuddin
منشور في: (2015) -
The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
بواسطة: Abd Aziz, Norzalita, وآخرون
منشور في: (2019)