Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun
Social media usage has now become an important aspect of consumers' lives. For businesses, using the social media as one of the promotional methods has also become an important facet in their marketing strategies. However, the lack of using social media for some companies to attract customers t...
Saved in:
Main Authors: | Mohd Yusoff, Siti Nurul Suraya, Ismail, Nor Emira, Harun, Norfaraliza |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Arshad Ayub Graduate Business School
2018
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/26197/1/PPm_SITI%20NURUL%20SURAYA%20MOHD%20YUSOFF%20AAGS%2018_5.pdf https://ir.uitm.edu.my/id/eprint/26197/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad
by: Mokhtar, Marziah, et al.
Published: (2020) -
Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
by: Abd Latif, Nurul Atikah
Published: (2012) -
A study of purchasing behavior towards backpack / Kenny Laurence
by: Laurence, Kenny
Published: (2008) -
Factors influencing customer's intention to purchase organic product/ Nadiah Shihnan
by: Shihnan, Nadiah
Published: (2018) -
The students purchasing behavior on mobile phone service provider / Rosnani Kadis
by: Kadis, Rosnani
Published: (2006)