Purchase intention after crisis: the mediating role of social media / Kristal Astley Apik

• Main Author: Apik, Kristal Astley
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/97022/1/97022.pdf; https://ir.uitm.edu.my/id/eprint/97022/

The primary objective of the current study is to identify the UiTM Sabah students' purchase intention after the Porcine DNA arise with considering customer emotion, perceived of integrity and the social media mediating role. For this purpose, a set of 80 questionnaires were distributed, of whic...