Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun

• Main Authors: Mohd Yusoff, Siti Nurul Suraya, Ismail, Nor Emira, Harun, Norfaraliza
• Format: Student Project
• Language: English
• Published: Arshad Ayub Graduate Business School 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/26197/1/PPm_SITI%20NURUL%20SURAYA%20MOHD%20YUSOFF%20AAGS%2018_5.pdf; https://ir.uitm.edu.my/id/eprint/26197/

Social media usage has now become an important aspect of consumers' lives. For businesses, using the social media as one of the promotional methods has also become an important facet in their marketing strategies. However, the lack of using social media for some companies to attract customers t...