A research on the purchasing behavior of UiTM students on sunglasses / Salmah Abdul Hamid

• Main Author: Abdul Hamid, Salmah
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/88349/1/88349.pdf; https://ir.uitm.edu.my/id/eprint/88349/

Sunglasses are eyewear designed to help protect the eyes from excessive sunlight. Eyes are extremely light sensitive and can be easily damaged by over exposure to radiation in the visible and no visible spectra. Bright sunlight can be merely a distracting annoyance, but extended exposure can cause s...