Purchasing behavior of UiTM Sabah student on socks / Rixon Melvelle Andrias

• Main Author: Andrias, Rixon Melvelle
• Format: Student Project
• Language: English
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/95163/1/95163.pdf; https://ir.uitm.edu.my/id/eprint/95163/

This research is study on 'Purchasing Behavior of UiTM Sabah Student on Socks '. As we know, socks are basic tool for student especially for men. Thus, the objective of this research is to understand the purchasing behavior among UiTM student towards socks and to determine their preference...