Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor

• Main Author: Mohd Nor, Nor Ashikin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Social aspects. Social marketing; Telemarketing. Internet marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/25811/1/PPb_NOR%20ASHIKIN%20MOHD%20NOR%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25811/

This study examines on the factors affecting buying behaviour in online shopping among employees of PLUS Malaysia Berhad (PMB). Online uying behaviour is a broad scope that encompasses many determinants but in this study, the researcher specifically focuses on five determinants which are perceived b...