Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron

• Main Author: Haron, Nor Dhabitah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/25813/1/PPb_NOR%20DHABITAH%20HARON%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25813/

This study was conducted to study the factors that contributing to cognitive dissonance of post-purchase regret. The factors, which are the independent variables are identified as impulsive buying, consumer’s expectations and price of items. Post-purchase regret is the dependent variable in this stu...