Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron
This study was conducted to study the factors that contributing to cognitive dissonance of post-purchase regret. The factors, which are the independent variables are identified as impulsive buying, consumer’s expectations and price of items. Post-purchase regret is the dependent variable in this stu...
محفوظ في:
المؤلف الرئيسي: | |
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التنسيق: | Student Project |
اللغة: | English |
منشور في: |
Faculty of Business and Management
2019
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الموضوعات: | |
الوصول للمادة أونلاين: | http://ir.uitm.edu.my/id/eprint/25813/1/PPb_NOR%20DHABITAH%20HARON%20BM%20M%2019_5.pdf http://ir.uitm.edu.my/id/eprint/25813/ |
الوسوم: |
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