Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

• Main Author: Anwar, Muhammad Hilmi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing; Telemarketing. Internet marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/21579/1/PPb_MUHAMMAD%20HILMI%20%20ANWAR%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21579/

Online purchase is the process of buying things either products or services through the Internet. It is growing rapidly every year throughout the world. In Malaysia, it have been ranked 9th as the most popular reason for people to go online by Malaysia Communication and Multimedia Commision. Most of...