Factors that influence customer buying decision towards Prudential Life Insurance / Muhammad Akhmal Mohamed Aris

• Main Author: Mohamed Aris, Muhammad Akhmal
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Life insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/25575/1/PPb_MUHAMMAD%20AKHMAL%20MOHAMED%20ARIS%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/25575/

Insurance is a promise of compensation for specific potential future losses in exchange for a periodic payment. Insurance is designed to protect the financial well-being of an individual, company or other entity in the case of unexpected loss. Some forms of insurance are required by law, while other...