A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi

• Main Author: Mat Nawi, Nurul Safinah
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: Social aspects. Social marketing; Marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/34484/1/34484.pdf; http://ir.uitm.edu.my/id/eprint/34484/

Nowadays, Takaful products has growth rapidly and it has been widely spread in both Muslim and non-Muslim countries. In order to encourage more acceptance by people, Takaful industry need to use social media as a medium to build awareness about Takaful product. Social media gained precedence in toda...