The usage of Islamic banking products among customers at Bank Rakyat Jalan Hang Tuah Melaka / Muhammad Sufian Mohd

• Main Author: Mohd, Muhammad Sufian
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Special classes of banks and financial institutions
• Online Access: http://ir.uitm.edu.my/id/eprint/25690/1/PPb_MUHAMMAD%20SUFIAN%20MOHD%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25690/

Islamic banking system as a new banking structure has drastically increased its operations in order to expand its usage in different part of the world. The main objective of the study is to identify the factors that influencing the usage of Islamic banking products. A structural questionnaire is con...