The impact of values on service quality towards customer satisfaction : a case study on MAF hospitality services / Roswadi Ismail

This study attempts to measure relationship between service quality and value towards customers’ satisfaction on hospitality service in Malaysian Armed Forces using a modified version of the LODGSERV and SERVQUAL instrument (Parasuraman, Zeithaml and Berry, 1988). All five dimensions of service qual...

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Bibliographic Details
Main Author: Ismail, Roswadi
Format: Thesis
Language:English
Published: 2010
Online Access:http://ir.uitm.edu.my/id/eprint/17687/1/TM_ROSWADI%20ISMAIL%20HM%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/17687/
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