The impact of intercultural communication competence on service quality and customer satisfaction
This article aims to better understand the impact of intercultural communication competence (ICC) on personal interaction (PI) and customer satisfaction (CS) in grocery retailing. Measurement of the constructs and their interrelationships were examined based on structural equation modeling. Although...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Routledge
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/58951/ http://dx.doi.org/10.1080/15332969.2015.1014238 |
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