The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction
Customer loyalty has become an issue of much concern due to cut-throat competition within the retail landscape. It has become vital to undertake a study for the purpose of attaining a clear comprehension about the factors accountable for developing customer loyalty. Thus, this study was carried...
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Main Authors: | Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Maulan, Suharni, Abdullah, Kalthom |
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Format: | Article |
Language: | English |
Published: |
International ResearchAssociation for Talent Development and Excellence ((IRATDE)
2020
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Subjects: | |
Online Access: | http://irep.iium.edu.my/83137/1/83137_The%20effect%20of%20multidimensional%20perceived%20value.pdf http://irep.iium.edu.my/83137/ https://www.iratde.com/index.php/jtde/article/view/558 |
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