The influence of retail marketing mix on store patronage: investigating the moderating role of ethnicity and ethnocentrism / Alfian Abu Talib

Convenience store at petrol station is an important income streams for both retailers and petroleum retailing companies. The impact of higher store patronage is an increased of sales, thus increase the earning capacity of the retailer. It is a critical activity for retailers and petroleum retailing...

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Bibliographic Details
Main Author: Abu Talib, Alfian
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/46587/1/46587.pdf
https://ir.uitm.edu.my/id/eprint/46587/
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