Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]

• Main Authors: Mustaffa, Abaidullah, Hj. Hassan, Faridah, Musa, Rosidah, Abdul Rahman, Mariati
• Format: Article
• Language: English
• Published: Institute of Research Management Innovation (IRMI) 2015
• Subjects: Retail trade
• Online Access: http://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf; http://ir.uitm.edu.my/id/eprint/16050/; https://smrj.uitm.edu.my/

Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...