A study of retailing strategy at gift department, Parkson Square One Batu Pahat and customer intention to purchase / Nurul Atuf Md Mazni

This paper is investigates about to identify customer intention to purchase at Gift Department, Parkson Square One Batu Pahat and to identify relationship between retailing strategy and customer intention to purchase at Parkson Square One Batu Pahat. A conceptual framework comprises of six factors w...

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Bibliographic Details
Main Author: Md Mazni, Nurul Atuf
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/86531/1/86531.pdf
https://ir.uitm.edu.my/id/eprint/86531/
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