Consumers’ purchase intention and feedback for online-to-offline ecommerce: A comparison between local and foreign university students in Malaysia
With the improvement of technology year by year, the ways people purchase goods and services changed accordingly. Online-to-Offline (O2O) e-commerce is the new online purchase platform for people where consumers could purchase online and receive goods and services offline. By this, consumers can phy...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Online Access: | http://eprints.utar.edu.my/5057/1/FYP_full.pdf http://eprints.utar.edu.my/5057/ |
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